The commodity we offer is services in freight and expedition (forwarding) of cargos.
Our company focuses its marketing activity on making the process of rendering the services more optimal for its clients. In order to achieve this, we work to increase the efficiency of our team; we try to standardize the quality of the services and to minimize their unsteadiness, and also synchronize the supply and demand.
The marketing strategy of our company contains not only external marketing but also internal marketing which is aimed to motivate our staff to achieve the maximum result in our work with the clients.
It means that the company pays attention to the quality of work of its staff, makes it ready to teamwork and provides with ability to satisfy a client’s needs at top level.
Target segment of the market that was chosen by the company is enterprises engaged in export-import of non-volumetric goods or delivery of small consignments of goods, and also organizations that develop high technologies in stomatology, IT systems, after-sales services and cosmetology.
The main strategy for market-share gain is to involve new consumers by means of formation of new effective promotion program.
The means of promotion used by the company are advertisement in printed information media, personal selling, direct marketing. The instruments include postmailing, accessory materials, web site and staff in service.